Branding4Change Courses - Eliminating Bias & Elevating Brands

Many companies face the challenge of identifying and retaining good, quality people from all backgrounds. They need to find ways to ensure that current employees from diverse backgrounds perceive that they are valued, trust that they are respected, and have a sense of belonging. This means they feel safe sharing opinions and insights that bear as much weight as their counterparts.

Branding4Change’s training modules lead managers and individuals through a process of education and evaluation that identifies and eliminates barriers by building bridges that connect people of all races, cultures, genders and religions. The infusion of data into our educational training is part of our deep dive strategy to mitigate unconscious bias. We empower businesses and individuals to change workplace dynamics to one that tangibly enhances their brand.

We do not utilize a one size fits all approach. Each course can be customized for large or small workshops.  If you have questions about any of the workshops, please complete a Request for Information Form and someone will contact you shortly.

DEI Certification Curriculum  

Branding4Change has developed a curriculum of virtual DEI Certification Courses offered via the educational platform of the New Jersey Institute of Technology. Topics include:

This interactive training helps leaders make connections between diversity, equity, and inclusion. Leaders will know how to drive superior results through Inclusion at all levels in an organization. The program is based on Deloitte’s Six Inclusive Leadership traits. The core focus of the program provides leaders with a better understanding of…

  • Fostering a climate and culture within the company that encourages development and practice of leadership that incorporates the organization’s core values.
  • Providing support for employees to address their necessary cultural competencies to provide the best-in-class service delivery.
  • Revising of crafting expectations, guidelines, policies, and procedures based on the company values and competitive advantage to leverage diversity for evaluation and performance reviews, so that they align with the core values.
  • Broadening the range of employee leadership to include key influencers who will equip them with inclusion leadership competencies. 

Program Benefits:

  • Deepen leaders’ understanding of inclusive leadership and its connection to exceptional leadership utilizing Deloitte’s Six Inclusive Leadership traits.
  • Explore the behaviors and competencies that define an inclusive leader.
  • Strengthen your own leadership capability.
  • Align leadership capabilities with your goals and priorities.
  • Develop an action plan for incorporating session outcomes into day-to-day interactions.

Topics Covered:

  • Overview of Diversity & Inclusion
  • Overview of Emotional Intelligence linked to fostering an inclusive environment
  • Six Inclusive Leadership Traits
  • Action-Planning

Who should attend? Leaders within an organization seeking a more inclusive environment where all people thrive.

Time: Time: 6 hours (4 hours in class/2 hours reading)

Min. Class Size – 12/ Max. Class Size – 25-40 

To Register, complete a Request for Information Form

During this engaging, thought-provoking three-part series, participants will explore the roots of racism helping to understand the impacts of racism on individual, organizational, and societal levels. Participants will gain experience with tools for dealing with racism across different aspects of their lives, and will be guided safely through the course, allowing participants to build upon any existing experiences and knowledge, and find personal and professional applications for the course.

The Racial Equity Workshop Series

Series Module 1: This engaging, and interactive session will explore the question,  “What does it mean to be an anti-racist?”, and will unpack the relationship between historical events, institutional frameworks, the ideology of white supremacy, and how those things come together to construct the social norms, stereotypes, and bias which inform our perception and behavior.

Series Module 2: Identity, personal bias, white privilege, colorism, and prejudice. These are concepts that are not easy to talk about, and often bring up strong feelings, including anger, guilt, and denial.
During series module 2, participants will unpack them, reflect on the impacts-individually, organizationally, and systematically along with tools to start making changes.

Series Module 3:  A Racial Equity Ally. Being an ally means making decisions every day about whether you will stand up or stay silent. During this module, participants will discuss how to be an ally tone policing, emotional labor, how to have crucial/difficult conversations, and how decisions to become an anti-racist ally can impact the outlook on the world and relationships.

Program Benefits:

·         Learn about historical events, ideologies, and social structures, and how they inform modern day beliefs, bias, and perception.
·         Analyze concepts of racial identity, bias, privilege, and prejudice
·         Reflect on their own identity, bias, privilege, and prejudice
·         Identify strategies to engage in difficult conversations
·         Reflect on ways to integrate anti-racism work into their daily lives

Topics Covered:

  • The historical constructs of racism
  • Beliefs, Bias, Perceptions -Overview and how to manage
  • Crucial Conversations as an Ally
  • Action-Planning

Who should attend? Educators, HR professionals, Employers, Social service providers, Community leaders, anyone with an interest in learning more about racism in depth.

Time: Time: 6 hours (4 hours in class/2 hours reading)

Min. Class Size – 12/ Max. Class size 25-40 

To Register, complete a Request for Information Form

In order to take to modules 201, 301, or 401, the previous sessions in the series must have been taken prior and must be taken in numerical order. 

PART ONE & TWO 

DEI 101 – Intro to Unconscious Bias 

During this engaging and interactive session, participants will learn that Unconscious Biases, also known as Implicit Biases, are stereotypes about certain groups of people that are usually formed and driven by external influences, personal experiences, and upbringing. Everyone holds unconscious beliefs or biases and depending on the nature of the bias; it can have a positive or negative impact on the groups that the beliefs are held toward.

Because of the negative impact, unconscious biases can have in the workplace; it is important for staff/team members to be able to identify how unconscious biases may manifest in the workplace and how to prevent them from negatively affecting the organization. This session will heighten participants’ awareness equipping them with proven strategies to disrupt unconscious bias. The session will focus on an overview of diversity and inclusion, mitigating unconscious bias, microaggressions, and how to have a crucial conversation about biases.

AND

DEI 201 – Defining Diversity

A Great Place to Work states, “A diverse and inclusive workplace is one that makes everyone, regardless of who they are or what they do for the business, feel equally involved in and supported in all areas of the workplace. The “all areas” part is important.” This course will explore the historical perspective of Diversity to the evolution of Diversity, Equity, Inclusion, and Belonging.

Time: Time: 6 hours (4 hours in class/2 hours reading)

Min. Class Size – 12 / Max. Class Size – 25-40

To Register, complete a Request for Information Form

  • DEI 301 – Fostering Inclusive Behaviors

This interactive training helps leaders make connections between diversity, equity, and inclusion. Leaders will know how to drive superior results through Inclusion at all levels in an organization. The program is based on Deloitte’s Six Inclusive Leadership traits.

AND

  • DEI 401 – Building Systems of Cultural Integration

Cultural Integration in the workplace training is created to engage, motivate, challenge, and prompt serious conversations related to diversity, equity, and inclusion, and to encourage team members to become agents of change. The Cultural Integration training experience provides a space to increase awareness, knowledge, and skills for participants to be culturally competent.  During this engaging and interactive experience, you will engage in practical learning by application of proven techniques in the following areas:

  • Self-Awareness
  • Effective Communication
  • Cultural Competence/ Intelligence
  • Diversity, Equity, and Inclusion

Workshop Activities include, but not limited to:

  • Video previews followed by group discussion
  • Real-world case studies and awareness exercises for partner and/or group discussion
  • Live Polling using Smartphones
  • Action Planning

Program Benefits:

  • Understand what unconscious bias means and how it may influence our decisions.
  • Understand that being implicitly biased does not necessarily mean we act in explicitly biased ways.
  • Learn to recognize some behaviors that may suggest bias or differential treatment.
  • Learn some techniques that help manage perceptions and improve interactions.

Topics Covered:

  • Overview of Diversity &Inclusion
  • Understanding and Managing Your Unconscious Bias
  • Microaggressions
  • Action-Planning

Who should attend? Anyone who wants to understand their personal biases and ways to mitigate bias to improve daily interactions.

Time: Time: 6 hours (4 hours in class/2 hours reading)

Min. Class Size – 12/ Max. Class Size – 25-40

To Register, complete a Request for Information Form

During this engaging and interactive workshop, you will take a deep dive into the concepts of diversity, equity, and inclusion, and the importance in our society. We will explore the benefits of a diverse, equitable, and inclusive working environment which boosts productivity, bottom-line results, and correlates with how inclusive employees feel in that workplace setting.

Audre Lorde once said, “It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.”

Program Benefits:

  • Identify the benefits of a diverse, equitable, and inclusive environment.
  • Understand the Business Case for Diversity, Equity, and Inclusion.
  • Examine the behaviors, diagnose impact, and create sustainable activities resulting in long-term change.
  • Develop an action plan for an initial blueprint for a Diversity, Equity, and Inclusion Integrative Process.

Topics Covered:

  • Overview and Benefits for Diversity, Equity, and Inclusion
  • Business case for Diversity, Equity, and Inclusion
  • Integrating Diversity, Equity, and Inclusion in the workplace
  • Action-Planning

Who should attend? Leaders within an organization seeking a more inclusive environment where all people thrive.

Time: Time: 6 hours (4 hours in class/2 hours reading)

Min. Class Size – 12/ Max. Class Size – 25-40 

To Register, complete a Request for Information Form

TOTAL # OF HOURS FOR ALL FIVE COURSES – 30

MIN REQUIRED FOR CERTIFICATION – 30 

COURSES MAY INCLUDE: Virtual/In-Person Sessions, Pre-read Materials, Mini-lectures, Self-Assessments, Video, Action Plans, and Home Study Assignments

To Register for any of our courses, please first complete a To Register, complete a Request for Information Form